Sales research and market expertise from
GfK Retail and Technology

GfK Retail and Technology (GfK RT) is a sector of the GfK Group, one of the largest market research companies in the world, and is the world's leading market researcher tracking sales data in technical consumer goods and entertainment media markets.

POS data from retailers and resellers in countries across the world forms the basis of our research. Our StarTrack reporting platform compiles this data and provides retailers, manufacturers and industry leaders with comparable market reporting information at both country and international level.

Latest News:

Czech Republic: MDA Market Trends Remain Negative in May

The trends for MDA over the YTD2010 have shown a decrease of -7% and -5% in value (CZK) and volume terms respectively, compared to the previous year. The market has strongly declined since March 2010 and experienced a -12% drop in May 2010. More >>

Android Phones go from Strength to Strength in UK Contract Market

Android's share of the mobile contract market has grown from 3% in Q1 2010 to reach 13.2% in Q2 2010, GfK Retail and Technology's latest figures have revealed. During this period, while contract market sales grew by less than 1%, sales of Android phones increased by a staggering 350%. More >>

GfK Study 2010: The Living Room of Tomorrow

New technologies are constantly changing the usage of the Internet in our day to day lives. In the past this mainly took place at the PC, but nowadays people can access the Internet anytime and almost anywhere via their Laptop, Netbook, MP3 Player, Mobile Phone, and even with their TV-set. More >>

Energy efficient TVs save money

The size of the TV screen is the most important criterion for TV power consumption. In Germany from January to May 2010, the average power consumption specified by manufacturers of LCD flat screen televisions was 123 watts for a 32 inch screen. For a screen size of 42 inches this figure increases to 187 watts, and 47 inch televisions consume 235 watts. More >>