GfK Retail and Techology Affiliated Companies

The GfK Retail and Technology sector is affiliated with a dedicated number of companies through joint venture cooperations or subsidiaries worldwide, in order to provide the industry with a full service package that caters to clients' specific business needs.

Tech Product Data Solutions

Etilize is the world's largest source of product information with aggregated data on over 7 million products from 20,000 manufacturers in 30 countries and in 20 languages. The company provides product data solutions for a wide range of customers from global leaders in offline and online retailing to start-ups with new and innovating business models. Our customer segments span multiple industries: IT, CE, Household Appliances, Photo, Home & Garden/ DIY, Data Capture & Point of Sale, Telecom, or Custom SKU Development to fit individual needs.

Entertainment Market Analysis

GfK Chart-Track is an expert in sales research for games software and music/video in UK, Ireland and Denmark and complements the existing European Entertainment business GfK has through its Media Control GfK International joint-venture. GfK Chart-Track's data is based on POS information directly delivered by leading games, games software and music providers in the market.

Entertainment Market Analysis

Media Control GfK International conducts market research in the field of entertainment throughout Europe (music, DVDs, video games and the cinema industry).

Entertainment/ Telecom Market Analysis

GfK m2 is a joint venture between GfK and Media Control.

The company provides comprehensive tracking services of mobile content sales to companies in the media, the gaming industry, the music industry, content and network providers, publishers, hardware and component manufacturers.

Investor Analysis

GfK Boutique Research helps investors understand the what/ when/ how of consumer electronics sales. The company analyses sales data for investors, investor relations and senior managers of manufacturers, suppliers, and channels.

Retail/ Consumer Analysis

The NPD Group is the leading provider of consumer and retail market research information in the USA. NPD is a joint venture with the GfK Group. The company tracks the following industries: Automotive, Beauty, Commercial Technology, Consumer Technology, Home, Entertainment, Fashion, Food & Beverage, Foodservice, Office Supplies, Software, Toys, and Wireless.

Retail Analysis

GfK Audits & Surveys monitors the retail environment through both custom and syndicated research studies that focus on product sales, availability, pricing, promotions and consumer in-store behaviour in the USA. The company offers continuous retail tracking panels in pet supply shops, farm & feed stores, veterinary clinics, optical outlets and Hispanic food stores as well as a unique, annual study of the complete U.S. retail marketplace.

Shelf, Print Ad, Web Share Analysis

IFR Monitoring are experts in causal analysis and reporting for technical consumer goods markets in over 60 countries. IFR analyses the living Shelf, Print Ads and Web share, the presense of goods and brands in the market and reflects what is actually in the "eyes of the consumer".

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