About GfK Retail and Technology

Our Mission

As a global knowledge provider, our aim is to:

  • provide high quality sales information on consumer durables and entertainment media,  
  • using Point of Sale information from retailers, resellers and distributors,  
  • with global, robust product feature information at SKU level,  
  • produced and delivered via StarTrack, GfK’s web-based global reporting platform.

Our Business

GfK Retail and Technology (GfK RT) is a sector of the GfK Group, one of the largest market research companies in the world.

GfK RT is the global leader in sales reporting and market intelligence for Technical Consumer Goods markets. Our business currently generates over €320 million with more than 3000 full time employees tracking markets in over 80 countries. In recent years we have broadened our service offering to include markets such as Tourism, Optics and Fashion.

StarTrack, our global reporting platform, provides clients with a user-friendly IT system for analysing market data in-depth.

Learn more:

Our Research

Management Board

Global Network

History

StarTrack Reporting Platform

Affiliated Companies

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GfK RT brochure The latest GfK Retail and Technology 'At a Glance' brochure.
GfK RT Brochure

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GfK Retail and Technology

Gerard Hermet Dr. Gérard Hermet
COO, GfK Retail and Technology

"Our focus is to provide the industry with robust sales-out information on all consumer technology markets. The information we deliver through StarTrack, our global online database, supported by a worldwide network of over 3000 permanent employees, helps retailers and manufacturers across the world optimize their business.

This strategy has proven to be extremely successful over the past years. We are delivering global research on the ‘digital world’ mixing the analysis of hardware and content."

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