GfK Retail and Technology Mission Statement

As a global knowledge provider, our aim is to:

GfK RT Mission provide high quality sales information on consumer durables and entertainment media,
GfK RT Mission
GfK RT Mission using Point of Sale information from retailers, resellers and distributors,
GfK RT Mission
Mission-square with global, robust product feature information at SKU level,
Mission-square
Mission-square produced and delivered via StarTrack, GfK’s web-based global reporting platform.
Mission-square
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GfK Retail and Technology

Gerard Hermet Dr. Gérard Hermet
COO, GfK Retail and Technology

"Our focus is to provide the industry with robust sales-out information on all consumer technology markets.

The information we deliver through StarTrack, our global online database, supported by a worldwide network of over 3000 permanent employees, helps retailers and manufacturers across the world optimize their business.

This strategy has proven to be extremely successful over the past years. We are delivering global research on the ‘digital world’ mixing the analysis of hardware and content."