GfK Retail and Technology Reporting System

GfK STARTRACK (System To Analyse and Report on TRACKing data) is a state-of-the-art reporting system developed with one goal in mind: to provide our clients with a user-friendly tool for analysing market data in-depth. The easy to use web-based system provides access to key global and local market information. 24 hours a day, 7 days a week.

StarTrack Benefits:

• Global reporting system - single source for reporting needs 
• Secure, web-based, 24/7 access 
• Flexible and fast
• Globally consolidated product codes and model definitions
• One-click drill down to model level from every reporting cell 
• Hierarchical reports, interactive navigation 
• Global and selective report and chart distribution within your organisation  
• Timely report updates through direct link with GfK database
  

Depending on your individual needs and those of your internal customers, you can choose between two versions:

Standard Edition

This version is designed for global and interactive report browsing. It is most convenient for users who regularly need well-founded retail data for the product group and geographical markets of which they are in charge. With pre-defined reports and charts, tailor-made by GfK experts, it offers excellent possibilities for targetoriented model and segmentation analysis on a single platform. The comfortable, intuitive navigation allows you to easily drill down to the level of detail you require for informed decision-making. 

Professional Edition

For power users who furnish in-house departments with specialized ad hoc analysis, GfK offers a highly versatile option for active reporting: with the Professional Edition you can generate your own reports and charts for customized analysis. With this version you can freely define feature combinations for all product segmentations you require; you determine your own country groupings and fusions or tailor-make price classes, period headings and hit lists.

Contact us

StarTrack Team
+49 911 395 4165
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