Consumer Experiences [CE] is GfK’s custom research division. Our focus is on helping clients manage their brands through an understanding of how consumers experience those brands, and the relationships they have with them. We offer integrated research solutions, employing both qualitative and quantitative methods.
Our particular areas of expertise are:
Spanning the following sectors and practice areas:
Read the press release about CE's name change here.
More information about Consumer Experiences globally: www.gfk.com