GfK blue moon

GfK blue moon is part of the GfK Group's Custom Research network.

Founded in 1992 in Sydney, it was established as a purely qualitative agency. In response to client demand, a quantitative capability was added in July 1997. A Melbourne office opened in September 2002, and Blue Moon Social Research opened in July 2004.

In January 2008 Blue Moon joined the GfK group.