When it comes to the production of sell-in, or shipment-based information, Informark is the expert. The Market Monitor service offers the sell-in perspective within the supply chain. This is not only a valuable complement to GfK's retail tracking of point-of-sale data, but also allows us to measure smaller, or niche markets, with more complex distribution channels.
With Inspex Informark also compiles and maintains a comprehensive model features and specifications catalogue. Retailers, e-businesses and insurance companies use this information as content for their websites, internal systems and for in-store use.
Since 2002 Informark is part of the GfK Group.