Our Media and Market Insights (MMI) department brings the best of GfK’s global Media research products and services to the Australian market, with a focus on developing new Media industry currencies.
The MMI team also specialises in helping you get the most from GfK’s primary retail audit data. We achieve this by applying research methodologies designed to complement GfK’s sales tracking data; revealing "what" is selling, as well as "why". Our core product in this regard, "ConsumerScope", was established in 2004 to monitor the consumer buying-process of technology products. Since its introduction to the Australian market, ConsumerScope has launched in multiple product categories (e.g., Panel TVs, Digital Cameras, Digital Camcorders, Mobile Phones, Personal Computers, Tablet PCs, Video Entertainment, Home Theatre Systems, Portable Media Players, Major Domestic Appliances) and countries (e.g., New Zealand, Singapore, Hong Kong).
We are a team of multi-skilled senior research consultants who specialise in revealing the big insights that make a difference to your business, and our access to GfK’s sales tracking places us in a unique position to inform your decisions from every angle.
Contact us to find out how our expertise and unique approach can give you the edge.