• Benefits to retail partners
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Your benefits as a retail partner

GfK’s retail tracking service provides contributing retail partners with exclusive market information.

With access to comprehensive GfK data you can ...

• get a clear, objective picture of your company’s strengths and weaknesses, while uncovering new opportunities and identifying potential risks
• illustrate a firm basis for strategic business planning and operational implementation
• understand emerging and rapidly changing market trends and seasonal differences
• receive range reviews; delving into branding, category segmentation, and pricing
• get the facts to help build strategic decisions and to support negotiations with suppliers and manufacturers
• monitor the effectiveness of advertising and promotional activity
• receive rapid feedback on the effectiveness of tactical and strategic policy changes
• optimise timing of entry into new market segments, and exit from obsolete categories
• benchmark your company performance versus the market