The GfK Retail Panel

The GfK Retail Panel collects and analyses sales data from retailers, resellers and distributors providing detailed information on a wide range of markets. Our sales data and market expertise support businesses in strategic decision-making and play an important role in marketing, sales, purchasing, as well as product portfolio decisions.

To ensure we continue to deliver representative market insight, we are contiuously looking to extend our retailer, reseller and distributor coverage in Australia and New Zealand.

GfK Retail Panel characteristics

• Representative: Integral, highly accurate potrayal of the market based on point-of-sale data
  
  
• Up-to-date: Continuous data collection and analysis with minimal time lapse
  
  
• Detailed: Model/SKU specific sales data, right down to the individual product feature specifications.

• Flexible: Customized reports to suit individual business needs
  
  
• Competent: We are experts in our field with 40 years experience in market research