GfK Network Intelligence Solution -
Monetising the Mobile Internet
GfK's Network Intelligence Solution (GfK NIS) monitors mobile Internet usage and user behaviour and allows GfK to provide both mobile operators and the media industry with relevant and reliable information, enabling them to fully monetize mobile traffic for the first time.
GfK NIS for Mobile Operators
GfK Network Intelligence Solution:
Business Intelligence for
Mobile Operators
- Benchmark performance against the market
- Link behavioural data with operator CRM
- Integration with existing reporting systems through data export
- Standardised reports on key usage activities (KPIs)
- Custom-made reports for specific analyses
- All data in single source for full visibility on subscriber behaviour
GfK NIS for the Media Industry
GfK Network Intelligence Solution:
Mobile Metrics for the
Media Industry
- Establish mobile Internet as trusted advertising medium
- Customised reports for advertisers and media agencies,
publishers, campaign and media planners, ad networks... - Audience measurement across websites and mobile apps
- Segmentation through socio-demographics and devices used
- Ad targeting to right channels at right time
- Brand awareness benchmarks
- Website audience and competitor site comparison
- Intelligence for monetising and developing websites
Benedict Hong