Major and Small Domestic Appliances Sales Research

GfK Retail and Technology has been tracking the Major and Small Domestic Appliances market since 1976; providing clients with weekly and monthly reporting and intelligence via our world leading GfK Retail Panel.

We monitor both local and global sales of home appliance products in all major distribution channels such as Electro Specialists and Technical Superstores, Hypermarkets/C&C, Department Stores, Mail Order Houses and Pure Players.

 

Major Domestic Appliances (MDA) products we track

Cooking                      Cooling                  Washing/ Drying

  • Cooker Hoods
  • Cookers/ Ovens
  • Hobs
  • Microwave Ovens
  • Refrigerators
  • Freezers
  • Kimchi Refrigerators



  • Dishwashers
  • Washing Machines

Small Domestic Appliances (SDA) products we track

Beverages                 Consumables          Cooking 

  • Beverages
  • Espresso Machines
  • Filter Coffee Makers
  • Draught Systems
  • Water Kettles

  • Dental Care Refills
  • Shaver Accessories

  • Bread Makers
  • Food Steamers
  • Rice Cookers
  • Toasters

Home                         Kitchen                    Personal           Comfort                     Appliances               Care

  • Air Conditioners
  • Air Filters/ Humidifiers/ Dehumidifiers
  • Fans
  • Irons
  • Electronic Bidet Toilet Seats 
  • Vacuum Cleaners
  • Choppers
  • Food Processors
  • Hand Blenders
  • Hand Mixers
  • Juice Extractors
  • Kitchen Machines  
  • Liquidisers
  • Dental Care
  • Hair Dryers
  • Hair Stylers
  • Shaving/ Trimming/ Epilation

These product lists are a guideline only and may vary from country to country. Contact the Domestic Appliances team to find out more.

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Contact Us

Jasmine Lim Jasmine Lim
Home Appliances
GfKAsia@gfk.com