IT & Office Equipment Sales Research

GfK Retail and Technology tracks sales of IT products by collecting sales data directly from retailers and B2B resellers. We then analyse the data to gain in-depth insights into the latest market trends and deliver detailed reports to clients on a monthly and  weekly basis.

GfK RT tracks the sales of Office products in major channels such as Independant IT component retail outlets, computer specialist stores, consumer electronics superstores, as well as mass merchandisers.


Information Technology products we track

Accessories/            IT Hardware             IT Software Components

  • Communication Devices
  • Keying Devices
  • Mini Speakers
  • Pointing Devices
  • Storage Devices
  • Visual Cams
  • Deskbound Computers
  • Monitors
  • Electronic Assistants
  • Notebooks/Mobile Computers
  • WebBooks
  • Business + Home Productivity
  • Infotainment + Edutainment
  • Networking, Communication, Organizing Solutions
  • Utilities

Office Equipment products we track

Office                       Office Hardware                        Consumables        

  • Inkjet/ Laser Cartridges
  • Coated Inkjet/ Laser/ Thermal Paper
  • Inkjet/ Laser Multifunctional Devices
  • Inkjet/ Laser Printers

These product lists are a guideline only and may vary from country to country. Please contact the IT & Office Equipment team to find out more.

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Contact Us

Gerard Tan Gerard Tan
IT & Office Equipment
GfKAsia@gfk.com