GfK Boutique Research
GfK Boutique Research
GfK Boutique Research provides timely, primary and actionable research to decision makers in the technology-device industry, by leveraging the granularity and timeliness of GfK point-of-sale data and then reaching beyond it with additional research and analysis. The result is a range of products and services that provide objective, data-driven research that explains and anticipates market developments.
Its analysts focus on specific product sectors, continuously monitoring, analysing and making sense of GfK data and relevant public information from vendors, manufacturing supply chain and channel. GfK Boutique Research also generates its own primary data from the channel via Opinion Leader Surveys and inventory measurement, using both public and exclusive supply information.
With offices in Boston, New York, London and Hong Kong, GfK Boutique Research can grasp the different regional demand dynamics and catch demand-supply imbalances. We readily serve and interact with clients around the globe.
GfK Boutique Research is a subsidiary division of GfK Retail and Technology, itself a division of the GfK Group - one of the top five market research companies worldwide. GfK Retail and Technology is the global leader in providing sales reporting and market intelligence for Technical Consumer Goods markets.
