The GfK Boutique Research team analyses both GfK sell-out data and various industry supply data with the aim of understanding and anticipating developments in the technology-device marketplace

Our Mission: Matching Supply with Demand

Our aim is to untap the full power of GfK sell-out data, and to do so we work hard to triangulate the data with external data points (e.g. foreign exchange, sell-in, supply constraints, etc.). Here are some examples of where this approach takes us:

  • Forecasts of end-demand at country-level up to global, up to four years out; leveraging the unique power of POS data in combination with user metrics, econometrics, technology adoption patterns and market knowledge - at both local and strategic levels
  • Analysis of changing European network operator subsidy dynamics, and how this impacts the fortunes of featurephones and smartphones, and the handset vendors providing them
  • Supply chain flow of LCD glass, LCD panel production, TV production and pricing through to channel inventories
  • Impact of foreign exchange movements on PC DRAM content and pricing
  • Trans-shipments and grey market activities
  • Likely consequences of inventory movements as regional demand evolves 

 Advantages: Unique Visibility, Objectivity, and Power

  • Primary: GfK POS data is unbiased – its correlations and anti-correlations are meaningful
  • Timely: GfK data correlates with sell-in and other data sources but is published sooner
  • Incremental: GfK Boutique Research uses this context to express the key drivers of today's technology supply and demand and anticipate tomorrow’s developments

 Benefits: Understand Today; Anticipate Tomorrow

This is what we build into the products and services we offer:

  • Demand Projector: Aggregation and dissection of POS data to quantify future demand
  • Supply RoadMap: Anticipation of supply based on demand trends considering seasonality, competition, inventory dislocations, pricing, trans-shipment, etc.
  • Special Reports: Where we shine our spotlight on specific topics, and boil down all our relevant analysis and research into a concise and incisive executive report 
  • OvernightNews: Interpretation of technology news in the context of the GfK data paradigm
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