Subscribers to GfK Boutique services receive regular data updates and explanatory, forward-looking analysis of supply and end-demand. The services are designed for region-level decision making and planning with an emphasis on specific, situational support over extensive data.

• Quantitative analysis triangulating GfK data with external data sources
• Qualitative conclusions explained in carefully selected charts and written analysis

Demand Projector

Forward-looking data and analysis founded on GfK sell-out data:

• Current quarter projection and four-year forecast of POS sell-out units, revenue, and average selling price
• Segmentation – both country- and regional-level splits, up to global*; key product segments
• Analysis – end-demand trends and outlook
• Frequency – from biweekly to quarterly updates

Supply Roadmap

Forward-looking data and analysis covering manufacturer sell-in and inventory, based on triangulation of GfK sell-out data with supply side data points:

• Current quarter projection and three-year forecast of Sales-In units, revenue, and average selling price
• Segmentation – Global* and regional splits (e.g. EMEA, APAC, AMERICAS), plus key product segments
• Analysis – Covers supply trends and channel inventory 
• Frequency – from monthly to quarterly updates