China

GfK集团为全球第四大市调公司，于1993年进入中国市场开始家用电器的零售监测，经过十多年的积累和不断发展，目前监测的产品涉及消费电子产品、家电产品、IT产品、通讯产品、数码影像产品、家装产品、光学产品和汽车配件等超过60多个大类。

监测网络已经覆盖到全国274个地级市和629个县及县级市，可为客户提供周度和月度的数据报告。GfK中国以其长期的数据积累和独有的市场推总数学模型，成为国内零售监测行业公认的权威，是中国市场消费电子产品、家电产品、IT产品、通讯产品以及其他耐用消费品零售监测的领导者。

GfK中国目前调查的产品品类：

消费电子

家用电器

IT和办公用品

通讯产品

数码影像

DIY和园艺

母婴产品

光学产品

汽车用品

GfK Group is the fourth largest market research company in world, GfK China retail audit started with CE panel since 1993, after ten years of accumulation and development, retail audit of products including consumer electronics, domestic appliances, IT, office equipments, communications equipments , digital imaging photos, DIY gardening, optics and automotive aftermarkets are among the over 60 categories.

Retail tracking network has covered the country of 274 cities and 629 counties, can provide weekly and monthly data reports. GfK China, with its long-term data accumulation and the total unique marketing model, became the recognized authority on retail tracking, the Chinese market, consumer electronics, domestic appliances, IT, office equipments, communications equipments and other consumer durables the leading retail tracking persons.

Key product categories measured in China:

Consumer Electronics

Domestic Appliances

IT, Office Equipments

Communications Equipment

Digital Imaging Photos

DIY/Gardening

Babycare

Optics

Automotive Aftermarkets