Denmark

GfK Retail and Technology Nordic & Baltic provides full market research services, from information collection through to data analysis. In Denmark, we monitor all major product groups in the consumer technology and entertainment media markets. We also monitor optics and the automotive aftermarket.

GfK Retail and Technology measures actual sales from retailers to final consumers (selling out), shop by shop, product by product. Our regular  report gives a picture of the market’s developments and structures. Key ratios for sales volume, sales value and prices can be analysed over time and broken down into product segments, price bands etc. Our reporting is combined with presentations and insights made by highly skilled market experts with a recognized knowledge of local business and retail market. All of which assist clients in identifying market trends, planning strategies and optimising the efficiency of their business.

Information is available monthly and weekly (for some product groups) for analysis at both strategic and tactical level. GfK offers complete market coverage by collecting data from all major distribution channels - be it traditional retailers, online pure players, B2B or resellers.