Egypt

GfK Retail and Technology Middle East is the central hub for 7 Gulf and Middle East countries, operating out of Egypt. We have been actively supporting the industry for more than a decade as the number one provider of sales-out information on technical consumer goods. Our portfolio of countries audited includes Egypt, Sudan, Libya, Iraq, Lebanon, Jordan and Syria.

Currently, we monitor over 50 product groups in these countries from traditional electronic goods like televisions, washing machines and computers, to more recent technologies such as smartphones, netbooks and tablets.

Our regular reports include top-selling items, price positioning, distribution and rate of sale indicators, all of which assist our clients in identifying market trends and developing their planning strategies.

Information is available on a monthly basis and includes visibility on the trends of major distribution channels - be these mass merchandisers, consumer electronics stores or traditional independent retailers.

We are present in the following markets:

Consumer Electronics
Photo & Imaging
Major and Small Domestic Appliances
IT, Office Equipment
Telecoms
Tourism