Ethiopia

Established in November 2010, GfK Retail and Technology Ethiopia is the newest country under GfK RT East Africa. With a controlled economy, Ethiopia represents one of the last markets for major retailers to penetrate and is one of the fastest emerging markets in East Africa.

Currently, data tracking is limited to Addis Ababa, although, plans to improve coverage by expanding to eleven regional cities are in place. The markets we are tracking at present include:

We are present in the following markets:

Consumer Electronics
Telecommunication 
Domestic Appliances