Ghana

Established in April 2008, GfK Retail and Technology Ghana started tracking GSM products in 2 cities (Accra and Kumasi) and is fast developing a strong reputation for delivering market data.

We published our first report in June 2008 and in 2010, we expanded and began operating in 7 cities, monitoring 8 product groups including; mobile/smartphones, CRT TVs, PTVs, audio home systems, DVDs, refrigerators and air conditioners.

In order to boost our client coverage both locally and internationally, we have added 3 new cities in 2011 and will be increasing our coverage and product range before the end of the year. At present, our coverage of mobile/smartphones is 65% and CE/MDA is 70%.

We are present in the following markets: