India
Sales Research and Market Expertise
GfK nielsen India is a joint venture company between GfK Asia and the nielsen company. It specializes in Retail Store Audits in the domain of consumer technology markets including Consumer Electronics, Domestic Appliances (Major & Small), Telecom, Photo, IT.
Having presence in India since 1998, GfK took the majority shareholding in 2009 in this company and aligned the research as per GfK global practice. With a total panel spanning more than 20000 stores which represents circa 350k stores, GfK nielsen monitors more than 25 product groups in India. GfK panels represent the Urban Indian market (4378 cities) and have extended the coverage to rural India (more than 600k villages) for the dynamic telecom market.
GfK global expertise combined with large field network, we provide cutting edge research of the fast growing Indian market to global and local clients. With features hinging on accurate, in-depth and unbiased insights on key factors, GfK nielsen India partners with its clients to build competitive advantage for your business.
Markets:
Consumer Electronics
Telecom
IT
Domestic Appliances
Photo
In 2011, GfK nielsen has ventured into measuring the following new product groups:
Telecom
Telecom Tariffs (Sim Cards and recharge)
Web books
Broadband data card/USB
IT
Printers
Display Monitors
Small Domestic Appliances
Food Preparations
Electric Iron
Rice Cookers
Vacuum Cleaners
Water Filters
Hair Dryers
Electric Shavers
Contact Us
India EnquiriesOffice
GfK nielsen India Pvt. Ltd.
10th Floor, Vatika City Point,
Sector 25, MG Road,
Gurgaon, Haryana – 122002
India