Nigeria

GfK Retail and Technology Nigeria started in 2007, tracking data in smartphone and mobile phone markets in 3 cities.

This operation has now expanded to over 15 different products from 9 cities across the country.

We are present in the following markets:

Consumer Electronics
Home Appliances
Telecommunications

With an increasing population, growing number of middle class citizens and improved income levels, the Nigerian economy is an emerging and booming environment which is very attractive to many manufacturers. GfK provides expert analysis and statistics that can help them make the right decisions in a highly innovative and dynamic market.