South Africa

2011 marks the 10 year anniversary of GfK in South Africa. GfK Retail and Technology South Africa currently services over 100 product groups ranging from Consumer Electronics to DIY.

With our sites currently set on the optical, toys and automotive market sectors, GfK South Africa intends to venture into new and exciting product groups each year.

Our panel of over 12,000 retail outlets allows us to deliver detailed market analysis on either a monthly or weekly basis.

With 30 members of staff, we aim to be the leader in point of sale research throughout Sub-Saharan Africa by constantly exploring new market channels to expand our reach within the South African retail environment.
We are currently tracking in the following markets:

We are present in the following markets:

Major Appliances
Consumer Electronics
Photo
IT/ Office Automation
Telecoms
Home Improvement/ Gardening
Small Appliances

Coming soon in 2011...

Optics
PC Peripherals
TS Sports
Engine Oil
Tyres

View Market Insights: