GfK Equity Research is a team of analysts carrying out in-depth analysis on GfK sell-out data, and triangulating this with external data points, with the aim of understanding and anticipating developments in the technology-device marketplace.

Our team is divided between offices in Boston, London, Paris, and Hong Kong, and is a very multi-national group including English, American, French, German, Italian, Swedish, Indian, Chinese, and Japanese nationals. The combination of locations and a diverse team is a key strength, enabling us to readily serve clients and interact effectively in different markets around the globe.

GfK Equity Research is a subsidiary division of GfK Retail and Technology, itself a division of the GfK Group, one of the top five market research companies worldwide. GfK Retail and Technology is the global leader in providing sales reporting and market intelligence for Technical Consumer Goods markets.