GfK Retail and Technology - sales research and market expertise

GfK Retail and Technology is a sector of the GfK Group, one of the top five market research companies worldwide. We are the world's leading market researcher tracking Point-of-Sale (POS) data in technical consumer goods and entertainment media markets.

POS data from retailers and resellers in countries across the world forms the basis of our research. Our StarTrack reporting platform compiles this data and provides retailers, manufacturers and industry leaders with comparable market reporting information at both country and international level.

Latest News...

Smartphone Growth - a Beacon in a Gloomy Technology Market

After many years of constant growth, the global electronic goods market will decline by over 2% in 2009 compared to 2008, reaching US$681 billion. Growth in value terms centres around four markets in 2009: LCD TVs, Laptops and HD DVD players (Blu Ray) and smartphones... More >>

Scrapping Bonus Boosts Austrian Cold Market

How effective are incentive programs for energy efficient appliances? The most recent example for such an incentive program is the Austrian scrapping bonus, which was limited to the last four months of 2009, resulting in a massive sales increase... More >>

UK: Record Share for Online Sales of Consumer Durable Goods in December

According to the latest GfK Retail and Technology figures, internet sales of consumer durable goods over the Christmas period in the UK reached 18%, the highest ever recorded total. The internet channel comprises both Pure Player and Click & Mortar retailers and this record market share was equal to consumer expenditure worth nearly £900 million. More >>

SDA Western Europe in 2009 – Most key markets still widely unaffected by economic crisis

In total, consumers spent EUR 8.5 billion (GfK panel market) on Small Domestic Appliances in 2009 in the ten Western European Countries, showing a slight positive development (+0.4% in Euro) compared to total year 2008. More >>