GfK Retail and Technology - sales research and market expertise

GfK Retail and Technology is a sector of the GfK Group, one of the top five market research companies worldwide. We are the world's leading market researcher tracking Point-of-Sale (POS) data in technical consumer goods and entertainment media markets.

POS data from retailers and resellers in more than 80 countries forms the basis of our research. Our StarTrack reporting platform compiles this data and provides retailers, manufacturers and industry leaders with comparable market reporting information at both country and international level.

Japan electrical sales stimulated by Government Eco points system

The Eco point system was announced by the Japanese government on 10th April and began operation on 15th May 2009.

The Eco point system has 3 principal targets: To accelerate high energy saving products, expand the spread of Digital Terrestrial TV and stimulate the economy. The intended categories are FTV, refrigerators and air conditioners. More >>

GfK Asia expands into Korea Optics industry partnership network

GfK Korea, the subsidiary of GfK Asia signed partnership agreement with Korean Optometric Association (KOA). The 11th of June 2009 marked yet another important new beginning for GfK Asia as well as the Optical industry in Korea.

Recognizing the importance to have a neutral party measuring the trends and performance of the optical market in Korea, the Korean Optometric Association (KOA) and GfK Korea inked the partnership agreement between both organizations. More >>