GfK Retail and Technology is a sector of the GfK Group, one of the top five market research companies worldwide. We are the world's leading market researcher tracking Point-of-Sale (POS) data in technical consumer goods and entertainment media markets.
POS data from retailers and resellers in countries across the world forms the basis of our research. Our StarTrack reporting platform compiles this data and provides retailers, manufacturers and industry leaders with comparable market reporting information at both country and international level.
One important driving factor within MDA has been the worldwide trend towards energy efficient products. This trend has continued in particular in well developed countries in Western Europe, Japan and Australia despite the economic crisis and has led to increasing sales in the upper price segment of energy intensive product groups such as Refrigerators, Tumble Dryers and Washing Machines. More >>
Vacation demand has stabilized for the 2010 summer season in Germany and in the UK in particular, two of the largest tourism source markets in Europe. The greatest growth has been recorded for vacations in Turkey and Egypt. Additionally, cruises are currently proving popular across Europe. More >>
As in many other Durable Goods sectors, Italian Small Domestic Appliances (SDA) has been impacted by the global financial crisis. Total turnover for the SDA market decreased by 3.7%; from 1.1 million euro in 2008 to stand at 1.06 million euro for 2009. More >>
GfK at 2010 ITB Berlin
GfK at 2010 World Retail Congress