Major, Small Domestic Appliances Market

GfK Retail and Technology has been tracking the Major and Small Domestic Appliances market since 1976; providing clients with weekly and monthly reporting and intelligence via our world leading GfK Retail Panel.

We monitor both local and global sales of home appliance products in all major distribution channels such as Electro Specialists and Technical Superstores, Hypermarkets/C&C, Department Stores, Mail Order Houses and Pure Players and, for MDA in particular, Kitchen and Furniture Specialists.

Major Domestic Appliances (MDA) products we track

These product lists are a guideline only and may vary from country to country. Contact the MDA team to find out more.

MDA Cooking

MDA Cooling

MDA Washing/ Drying

Cooker Hoods
Cookers/ Ovens
Hobs
Microwave Ovens
Steam Ovens

Refrigerators
Drink Chillers
Freezers
Kimchi Refrigerators
Wine Cabinets

Dishwashers
Tumble Dryers
Washing Machines

Small Domestic Appliances (SDA) products we track

These product lists are a guideline only and may vary from country to country. Contact the SDA team to find out more.

SDA Beverages

SDA Consumables

SDA Cooking

Beverages
Espresso Machines
Filter Coffee Makers
Personal Draught Systems
Tea Makers
Water Kettles

Coffee Capsules/ Pads
Dental Care Refills
Shaver Accessories
Vacuum Cleaner Bags
Water Filters

Bread Makers
Deep Fryers
Egg Cookers
Electric Barbecues
Food Steamers
Fun Cooking Appliances
Mini Ovens
Rice Cookers
Sandwich/ Waffle Makers/ Contact Grills
Toasters

SDA Home Comfort

SDA Kitchen Appliances

SDA Personal Care

Air Conditioners*
Air Filters/ Humidifiers/ Dehumidifiers
Electrical Heating
Fans
Irons
Electronic Bidet Toilet Seats
Steam Cleaners
Vacuum Cleaners

*In some countries 'Air Conditioners' are tracked within MDA, due to large physical size, pricing and manufacturers selling the product in these countries.