GfK Retail and Technology has been tracking the Major and Small Domestic Appliances market since 1976; providing clients with weekly and monthly reporting and intelligence via our world leading GfK Retail Panel.
We monitor both local and global sales of home appliance products in all major distribution channels such as Electro Specialists and Technical Superstores, Hypermarkets/C&C, Department Stores, Mail Order Houses and Pure Players and, for MDA in particular, Kitchen and Furniture Specialists.
These product lists are a guideline only and may vary from country to country. Contact the MDA team to find out more.
These product lists are a guideline only and may vary from country to country. Contact the SDA team to find out more.
*In some countries 'Air Conditioners' are tracked within MDA, due to large physical size, pricing and manufacturers selling the product in these countries.
Friedemann Stoeckle
Major Domestic Appliances
+49 911 395 2297
E-mail global MDA
Herwig Rubin
Small Domestic Appliances
+49 911 395 3188
E-mail global SDA
Is your enquiry for a specific country? Our national contacts can help:
European market for small domestic appliances records positive figures >>
Major Domestic Appliances Back in Worldwide Demand >>
Added Value to Offset Dutch MDA Volume Pressures? >>
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