Major and Small Domestic Appliances Sales Research

GfK Retail and Technology has been tracking the Major and Small Domestic Appliances market since 1976; providing clients with weekly and monthly reporting and intelligence via our world leading GfK Retail Panel.

We monitor both local and global sales of home appliance products in all major distribution channels such as Electro Specialists and Technical Superstores, Hypermarkets/C&C, Department Stores, Mail Order Houses and Pure Players and, for MDA in particular, Kitchen and Furniture Specialists.

Major Domestic Appliances (MDA) products we track

These product lists are a guideline only and may vary from country to country. Contact the MDA team to find out more.

MDA Cooking

MDA Cooling

MDA Washing/ Drying

  • Cooker Hoods
  • Cookers/ Ovens
  • Hobs
  • Microwave Ovens
  • Steam Ovens
  • Air Conditioners
  • Refrigerators
  • Drink Chillers
  • Freezers
  • Kimchi Refrigerators
  • Wine Cabinets
  • Dishwashers
  • Tumble Dryers
  • Washing Machines

Small Domestic Appliances (SDA) products we track

These product lists are a guideline only and may vary from country to country. Contact the SDA team to find out more.

SDA Beverages

SDA Consumables

SDA Cooking

  • Beverages
  • Espresso Machines
  • Filter Coffee Makers
  • Personal Draught Systems
  • Tea Makers
  • Water Kettles
  • Coffee Capsules/ Pads
  • Dental Care Refills
  • Shaver Accessories
  • Vacuum Cleaner Bags
  • Water Filters
  • Bread Makers
  • Deep Fryers
  • Egg Cookers
  • Electric Barbecues
  • Food Steamers
  • Fun Cooking Appliances
  • Mini Ovens
  • Rice Cookers
  • Sandwich/ Waffle Makers/ Contact Grills
  • Toasters

SDA Home Comfort

SDA Kitchen Appliances

SDA Personal Care

  • Air Filters/ Humidifiers/ Dehumidifiers
  • Electrical Heating
  • Fans
  • Irons
  • Electronic Bidet Toilet Seats 
  • Steam Cleaners
  • Vacuum Cleaners
  • Bar Mixers
  • Can Openers
  • Citrus Presses
  • Coffee Grinders
  • Choppers
  • Electric Slicers
  • Electric Knives
  • Food Processors
  • Hand Blenders
  • Hand Mixers
  • Ice Cream Makers
  • Juice Extractors
  • Kitchen Machines
  • Kitchen Scales
  • Liquidisers
  • Meat Mincers
  • Sorbet/ Yoghurt Makers
  • Vacuum Package Systems
  • Electric Blankets
  • Blood Pressure Monitors
  • Dental Care
  • Hair Clippers
  • Hair Dryers
  • Hair Stylers
  • Personal Scales
  • Shaving/ Trimming/ Epilation
  • Solaria
  • Thermometers
  • Well Being Products

Contact Us

Friedemann Stoeckle
Major Domestic Appliances
+49 911 395 2297
E-mail global MDA
Udo Jansen
Small Domestic Appliances
+49 911 395 3188
E-mail Udo Jansen

Is your enquiry for a specific country? Our national contacts can help:

National Enquiries >>

Market Insights

www.gfktemax.com
www.gfktemax.com