Entertainment Media Markets

GfK Retail and Technology has been tracking the Entertainment Media POS market since 1998. We provide our clients with the international data and analysis they need to make informed decisions in today's rapidly changing entertainment media environment. We specialize in tracking international data and identifying emerging trends of entertainment products.

Entertainment Products we track

These product areas are a guideline only and may vary from country to country. Contact the Entertainment team to find out more.

Books

Games Software

Mobile Content

Games Consoles

DVDs Video On Demand

Music

Musical Instruments Electrical Musical Instruments are currently tracked in the UK, Italy and Chile:
Brasswind Instruments | Fretted Instrument Strings | Guitars | Amplifiers | Keyboards | Microphones | Multitrack Recorders | Music Software | Percussion Instruments | Stringed Instruments | Woodwind Instruments.

Please contact us for more details.
Musical Instruments


* See also Telecommunication market

Our Entertainment Specialists

  • media Control GfK International conducts POS market research in the entertainment industry (Books, Music, DVDs, Games Software).
  • GfK Chart-Track is an expert in POS research for Games Software and Music/Video in the UK, Ireland and Denmark and complements the existing European entertainment business GfK has through Media Control GfK International. 
  • GfK m2 specialises in developing marketing services aimed at monitoring mobile phone content. It is a joint venture between GfK and Media Control.
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