• Automotive Aftermarket
• Babycare
• Consumer Electronics
• Home Improvement/ Gardening
• Domestic Appliances
• Entertainment Media
• FashionLife
• Imaging Photo
• IT, Office Equipment, Stationery
• Optics
• Telecommunication
• Travel and Tourism

Entertainment and Media Sales Research

GfK Retail and Technology has been tracking the Entertainment Media POS market since 1998. We provide our clients with the international data and analysis they need to make informed decisions in today's rapidly changing entertainment media environment. We specialize in tracking international data and identifying emerging trends of entertainment products.

Entertainment products we track

These product areas are a guideline only and may vary from country to country. Contact the Entertainment team to find out more.

* See also Telecommunication market

Our Entertainment Specialists

• media Control GfK International conducts POS market research in the entertainment industry (Books, Music, DVDs, Games Software).
• GfK Chart-Track is an expert in POS research for Games Software and Music/Video in the UK, Ireland and Denmark and complements the existing European entertainment business GfK has through Media Control GfK International.