FashionLife Market

GfK Retail and Technology collects (electronic) Point of Sale data directly from retailers. Data includes information on sales volume, sales value and average prices and forms the basis for a continuous service for retailers and suppliers within the Fashion industry.

Reports are available from top level aggregation down to detailed product level and are completely customisable to the customer’s needs. Our detailed reports are sent to clients on a monthly and even weekly basis.

Fashion market areas we track

These product areas are a guideline only and may vary from country to country. Please contact the FashionLife team to find out more about the products we track.

Fragrances

Luggage

Watches and Jewellery

Clothing Shoes

Leisure

Home Textiles

Benefits for your business

Fast weekly insight in collections
Data directly from retailers
High levels of granularity (e.g. by SKU) in reporting
A basis for decisions on assortment and ranges
A platform for understanding your performance against your competitors and the impact price has on market share
Additional information to help target your advertising and promotional activities
Help maximise your stock efficiency