Retail Research from GfK FashionLife®

Our GfK FashionLife panel offers a number of benefits within modern fashion markets. The availability of market figures and the fast, fact-based delivery of detailed information allow companies to steer their performance accordingly. The power to benchmark products and markets allows fashion companies to maintain a firm grip on insights by channel.

Reporting includes information on sales volume, sales value and average prices and forms the basis for a continuous service for both retailers and suppliers within the Fashion industry.

Reports are available from top level aggregation down to single product level and are customisable according to individual client needs. Delivery is on a monthly or weekly basis.

Fashion products we track

The following product groups are a guideline only and may vary from country to country. Please contact the GfK FashionLife® team to find out more about retail insights in your country.

Benefits for your business

• Fast weekly insight in collections
• Data directly from retailers 
• High levels of granularity (e.g. by SKU) in reporting
• A basis for decisions on assortment and ranges
• A platform for understanding your performance against your competitors and the impact price has on market share
• Additional information to help target your advertising and promotional activities
• Help maximise your stock efficiency

Contact Us

Herwig Rubin
FashionLife
+49 911 395 3188
E-mail Herwig Rubin

Is your enquiry for a specific country? Our national contacts can help:

National Enquiries >>

FashionLife Brochure

Download the latest GfK FashionLife brochure.