Actionable Insight into the IT B2B Market

IT B2B audits markets for IT products through the collection of sales figures from B2B resellers, aggregating and analysing the data at product level to gain in-depth insights into the latest market trends.

Our Retail Panel includes large international corporate resellers, specialist VARs, small local IT service providers and direct selling specialists focused on the B2B market.

As with all our retail partners, B2B resellers receive an agreed service package that ensures you receive valuable market insights in return for your co-orperation. Dependent on the agreement, the service package will include summary reports, chart sets, data mining tools, as well as face to face and/or online briefings.

Working with us

GfK works with a number of Trade Associations, providing support that has included information, speakers for events, and support at trade shows. Some examples are listed below.

ITCA

The ITCA co-operation with GfK encompasses many collaborative fields, like market analyses and knowledge sharing.
The introduction of GfK - ITCA online workshops have taken our co-operation to a new level.

Go to ITCA website >>

TCA (Technology Channels Association)

GfK RT is a key long-term supporter of the TCA, providing regular speakers for TCA conferences, along with input to the monthly newsletter. One recent initiative has seen GfK looking to boost TCA membership by offering a subscription rebate to resellers that join the GfK IT B2B panel.

Go to TCA website >>

ADDETI

GfK RT has been working with ADDETI since its foundation in 2005, supporting their business in their decision-making-process. Further to consultation, GfK collaborates with ADDETI in seminars and conferences for key players in the Spanish IT Industry.

Go to ADDETI website >>