IT, Office Equipment, Stationery Sales Research
GfK Retail and Technology tracks sales of IT products by collecting sales data directly from retailers and B2B resellers. We then analyse the data to gain in-depth insights into the latest market trends and deliver detailed reports to clients on a monthly, weekly and even daily basis.
GfK RT tracks the sales of Office products in major channels such as Electrical Specialists, Photo Specialists, Technical Superstores and Mail Order Houses.
GfK RT tracks Stationery product sales in major channels such as Mass Merchandisers, Supermarkets/ Superstores, Stationers and Office Equipment Specialists (including Mail Order).
Information Technology products we track
These product lists are a guideline only and may vary from country to country. Please contact the IT team to find out more.
- Communication Devices
- Computer Housing
- Desk Mgt. Products
- Ergonomic Accessories
- Gaming Accessories/ Devices
- Graphic Cards/ Boxes
- Hard Disk Drives
- Keying Devices
- Media Devices
- Memory Modules
- Mini Speakers
- Modems
- Multidisc Drives
- Multimedia Devices
- Network Attached Storage
- Pointing Devices
- Racks
- Security Devices
- Sound Cards/ Boxes
- Storage Devices
- TV Tuners, TV/ Video Cards
- Uninterruptible Power Supplies
- Visual Cams
- Deskbound Computers
- Displays
- Electronic Assistants
- E-Readers
- Midrange Systems
- Notebooks/ Mobile Computers
- PDA Navigation
- Small Organizing Solutions
- Thin Clients
- Business + Home Productivitiy
- Infotainment + Edutainment
- Networking, Communication, Organizing Solutions
- Utilities
Office Equipment products we track
These product lists are a guideline only and may vary from country to country. Please contact the Office Equipment team to find out more.
- Inkjet/ Laser Cartridges
- Coated Inkjet/ Laser/ Thermal Paper
- Office Paper
- Printable Business Cards
- Lettering Machine Tapes
- Binding Systems
- Copiers
- Data/ Video Projectors
- Desk/ Pocket Calculators
- Document Shredders
- Electronic Reference Material
- Inkjet/ Laser Multifunctional Devices
- Inkjet/ Laser Printers
- Laminating Systems
- Lettering Machines
- Projection Screens
- Scanners
Stationery products we track
These product lists are a guideline only and may vary from country to country. Please contact the Stationery team to find out more.
- Folders
- Lettertrays
- Lever Arche Files
- Perforators
- Pockets
- Staplers
- Suspension Filing Systems
- Adhesive Tapes
- Exercise Books
- Labels
- Office Adhesives
- Pencil Cases
- Refills/ Pads
- School Backpacks
- Self Stick Notes
- Scissors
- Whiteboards
- Ball Point Pens
- Colouring/ Writing Felt Pens
- Colouring Pencils/ Crayons
- Compasses
- Correction Products
- Drawing Accessories
- Fountain Pens
- Fountain Pen Cartridges
- Graphite Pencils
- Highlighters
- Markers
- Mechanical Pencils
- OHP Pens
- Polymer Leads/ Mechanical Refills
- Roller Balls
Contact Us
Dr. Rudolf Aunkofer
Aldo De Smedt
Marc ChemouilIs your enquiry for a specific country? Our national contacts can help:
Market Insights
