GfK Imaging Executive Track
at the 2nd International Business Forum

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2009 event press release

The 2nd International Business Forum Cologne, which was held under the title "Memories are more…" October 21/22, 2009 in Cologne, Germany, was the biggest event of its kind in the photo and imaging industry in Europe. According to the organizers, International Contact and Photo Imaging News, more than 200 industry delegates attended the event, which was supported by photokina and the market research company GfK Retail and Technology.

During the international conference, top executives from leading manufacturers and service providers as well as international experts shared their views of the future of the digital imaging market, with a particular focus on new business models that take advantage of the rapidly growing number of images in social networks. Successful retailing concepts and printing business models played also a major role in the speeches and panel discussions.

In the mini trade show that was held alongside the conference, four gold sponsors (CeWe Color, Eastman Kodak, HP and Lucidiom) and ten silver sponsors presented their products and services.

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"Prints Can Communicate: Consumers, Convergence, Communication"

Date: 21 October 2009
Location: Cologne, Germany
Conference Language: English
Conference Fee: Please see event invite for details
Who should attend?: Photo Finishers, Print Service Providers, Photo Retailers, Online Vendors, Professional Printers, Imaging Wholesalers, Imaging Media 

Three GfK Imaging/ Photo experts will be presenting at the 2nd International Business Forum Cologne, which follows on from the first event held at photokina 2008.

The GfK Imaging Executive Track will outline recent trends in the market from its continuous retail tracking and will draw on its consumer research to demonstrate and discuss how people use their digital devices to communicate using pictures, as well as the enjoyment in sharing the images on TV, the Internet and mobile devices.

GfK Speakers:

Liz Cutting

The NPD Group's Liz Cutting will be speaking at this event on the following topic: "The Scenic Route - Today's Imaging Consumer Journey"

Understand the role of digital images in current digital camera consumers' lives, from social networking and e-mail right through to creating scrapbooks/ albums/photo books.

Optimize in-store/online messaging to encourage printing and trial of services like 8x10 or greater prints, increase the demand for photo books among new camera buyers, and take the opportunities for sales of complementary soft image viewing devices such as digital picture frames or HDTV.

Understand home printing behavior and drivers in order to increase printing revenue with your DSC customers at home, online and at retail.

Matt Gibbs

GfK's Matt Gibbs will be speaking at this event on the following topic: "Photo Lab to Facebook Tag - the Evolution of Image Capture, Usage and Sharing"

See how social networks are influencing the way consumers capture, use and share their memories – and discover new ways to turn this exciting development into more sales of prints, photo books, photo gifts and imaging services.

Marion Knoche

GfK's Marion Knoche will be speaking at this event on the following topic: "Communication with Prints"

Get the latest market information on taking, storing and sharing images. Capitalizing on three decades of experience in observing photo and imaging markets, Marion Knoche will present the results of GfK's extensive consumer surveys on how people use their digital devices, communicate with pictures or enjoy and share photos and videos on TV, on the Internet and mobile gadgets.

GfK Event Invite, Registration

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