• Automotive Aftermarket
• Consumer Electronics
• DIY, Gardening
• Domestic Appliances
• Entertainment, Media
• FashionLife
• Imaging Photo
• IT, Office Equipment, Stationery
• Optics
• Telecommunication
• Tourism

Tourism Market

GfK Retail and Technology works in direct partnership with travel agencies and operators to provide unique market intelligence based upon live booking information in Germany, United Kingdom, France, Italy, the Netherlands and Russia.

Our expertise and fact-based consulting provides the Tourism industry with the perfect platform for a better understanding of this highly competitve market, its categories and dynamics. Our main clients include Tour Operators, Airports, Travel Insurers, Rental Car Companies and Hotels.

Tourism market areas we track

The below-mentioned tracking areas may vary from country to country. Please contact your local Tourism team to find out more.

Benefits for your business

• A better understanding of the latest trends
• Ability to plan, review and build strategies based upon independent, accurate and factual information
• Short term tactical reactions; based on your own performance against the market 
• Supports best pricing decisions
• Allows tailoring of product offering and strategy by region
• Facilitates flight, product and route planning
• Provides information for use in sales and marketing campaigns