GfK 2010 Global Domestic Appliance Conference

A Climate for Change! Trends in Domestic Appliances – Efficiency, Lifestyle, Convenience

Date: 11 March 2010
Place: Palazzo Mezzanotte, Piazza Affari 6, 20123 Milan, Italy
Time: 9:30am – 2:30pm, Business Lunch will follow
GfK Markets: Major/ Small Domestic Appliances
Fee: Free entry

Event Description

2009 has been a testing year for nearly every sector. That said, unprecedented trends and market shifts have emerged and external factors from the global economy to the ongoing issue of climate change have all played a significant part. So, after such a turbulent year, what can we expect?

Discover and discuss global trends presented by GfK experts
Macro Economic insights from Prof. Giorgio Barba Navaretti, Università degli Studi di Milano
Market insights from Edi Snaidero, CEO of the Snaidero Group
Network with key industry players

Conference Agenda

09:00 Registration

09:30 Opening Dr. Silvestre Bertolini, MD GfK Italia, Member of GfK Retail and Technology Board
The Economic Tsunami - financial turbulences and impacts on the real economy
Prof. Giorgio Barba Navaretti, Università degli Studi di Milano
MDA Global: The Hard Road to Success! Unprecedented swings and turning points in the MDA industry
Expert insights from the global network: Americas, Middle East, Turkey, Russia, China and India, F. Stoeckle (Global Director MDA), Global GfK Team
SDA Global: An Indicator for Stability, Growth, and Consistency? H. Rubin (Global Director SDA), Global GfK Team

11:40 Coffee Break

Kitchen Concepts of the 21st Century
Edi Snaidero, CEO of the Snaidero Group
The Importance of White Goods from a Retailer's Point of View Chris Buecker, MD of Expert International
How Efficient are Incentive Programs for Energy Efficient Appliances? A. Eckl, GfK
Case Study: How to Measure the Impact of Promotional Pricing on Sales? C. Knapp, GfK
An Optimal Assortment? Dr. Jean-Bernard Kazmierczak, Director for Retail Analytics, GfK