GfK at 2011 World Retail Congress

GfK RT's Event Presence

Business Stream: Learning the lessons from the online world: how pure play etailers sell products.
Friedrich Fleischmann, Global Director International Retail Services
Date: DAY 3, Tuesday 27 September 2011
Time: 14.00

All retailers are now embracing the online world, but for bricks and mortar-based retailers, there is still much to learn. Pure play etailers are able to operate in a highly focused way using the best of the online medium to sell, market and promote their ranges. This session will hear from a group of leading pure play operators who will share their experiences and help provide a checklist of must-do's in operating online.

Facilitated by:

• Peter Fitzgerald, Director of Retail, Technology and Business Markets, Google UK
  

Presenters confirmed so far include:

• Friedrich Fleischmann, Global Director International Retail Services, GfK Retail and Technology
• Bill Brand, CMO, HSN Inc.
• Liu Qiang Dong, Founder & Chairman, Jing Dong Mall