Blood Pressure Monitor market in Taiwan
30 May 2008
Taiwan, Small Domestic Appliances
As in many ageing societies, healthcare has been receiving more attention in Taiwan and as a result, Personal Diagnostic products such as Blood Pressure Monitors (BPM) have had more focus in recent years. GfK Retail and Technology tracks sales of Personal Diagnostic products within the Small Domestic Appliances sector internationally.
Blood Pressure Monitors are one of the most popular products within this category due to increases in diabetes and hypertension diseases in Taiwan.
According to the GfK Taiwan retail audit report, which covered 50% of retail sales of Blood Pressure Monitors in terms of measuring location, 66% of consumers use Upper-Arm models and the remainder use Wrist models.
This could be due to the different usages, since the price for both models is similar. Memory function seems to be an important feature for Taiwanese consumers - over 82% chose models with a memory function.
GfK speculates the reason behind this being that most current consumers are heavy users group who need BPM as a result of a doctors' recommendation. As an ageing population is an increasing issue, GfK foresees BPMs and other home medical device products will have a prosperous future.
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