GfK to showcase new ECO Reporting at EEDAL 2009

GfK Retail and Technology has developed a new ECO Reporting service which also covers the increasingly important topic of energy efficiency.

As both the rise in energy costs and the environment become significant issues there is a real need for accurate and up-to-date knowledge in this area. With its new Energy Efficiency Tracking, GfK Retail and Technology combines energy-related figures and market facts to a meaningful and real time reporting. The unique service currently covers Consumer Electronics, Lighting, Air Conditioning and Major Domestic Appliances; providing detailed information up to single model level.

Developments in Consumer Electronics

The market for Consumer Electronics is currently characterised by a dramatic technological shift. CRT-TVs are being increasingly replaced in private households by LCD and Plasma sets. This development is simultaneously accompanied by a trend towards bigger screens and improved picture quality.

Technological change has led to remarkable improvements with regard to the average stand-by power consumption. On the other hand, the shift to bigger and bigger Flat Screens causes a significant rise of the on-mode power consumption: The on-mode consumption/h of an average TV set sold in Europe today is 36% higher than in 2006. Moreover, in the private households, the number of installed CE devices increases and the daily TV use remains on a high level. As a result, the CE sector becomes more influential on the total private power consumption...

The full press release is available to download.