Netbooks and Laser Printers on the Rise in Brazilian IT Market

The market share of Desktop PCs over the past three months remained at a low level when compared to previous periods, as attention shifts to Netbooks, (ultraportable computers with 1GB RAM or less of memory, and size screen under 10.2"). This segment is showing consistently strong growth, month on month. In April 2009 Netbooks represented 3.3% of the total computer market, compared to 2.2% in May 2008. In the same period analysed, sales of Notebooks in volume terms also increased from 28% to 36%.

In April 2009, Inkjet Printers still had the biggest share in the market, with almost 70% of the units sold, followed by Laser (22%), Thermal (5%) and Matrix (4%). In terms of value, Inkjet Printers represented only 43% of sales; Laser accounting for about 36%, followed by Matrix (14%) and Thermal (7%). Inkjet sales declined in value terms between November 2008 and April 2009, dropping from 55% of the printer total to 43%. In contrast, Laser Printers have risen in value terms during the same period, from 25% to a market share of 36%.

For the first time in 12 months, Multifunction Devices (MFDs) with configuration of maximum 10 PPM (pages per minute) had the lowest market share, of 8%. On the other hand MFDs offering 16-20 PPM doubled their share between April 2008 and April 2009, accounting for almost 28% of the market, which resulted in a reduction in market share for MFDs below 15 PPM configuration.

LCD Monitors under R$300 reached almost 30% of market share in April 2009, around 3 times more than in November of 2008. Overall, LCD Monitors under R$500 represented more than 70% of sales units, whereas those selling for more than R$500 lost 43% of share from November 2008 to April 2009.