The Three Stars of the 2009 Global Electronics Market

18 December 2009
International, Insights

In 2009, the additional turnover of the Consumer Electronics market has come from three main product categories: LCD TV, Laptops and Blu-ray DVD Players. The situation has changed dramatically since last year, when more than ten products were helping to drive the market with positive growth.

Moreover, LCD, Laptops and Blu-ray DVD Players growth in value terms has slowed; from +38% in 2008 to +24% in 2009 for the LCD, from +28% to +7% for laptops and from +320% to +87% for the Blu-ray DVD players. 

GfK-Digital World Focus product: The DVD video player

In 2009, the world-wide DVD video players market will represent more than 115 million units sold, worth almost US$15 billion. Over two years, DVD video players sales have decreased in terms of volume (-1% and -7%, respectively in 2008 and 2009) although, the picture is very different in terms of value (+2% and -2% respectively in 2008 and 2009).

Blu-ray DVD players sales (that benefit from a higher average price than classic DVD players) have driven the market in 2009 both in volume (+145%) and in value (+87%) terms.  Classic DVD players remain dominant with 88% of total DVD player market units, although additional turnover is only 60% (US$9 billion versus US$6 billion for Blu Ray players).

In terms of geography, the Japanese and North American markets strongly benefit from Blu-ray product sales. In the United States, Blu-ray DVD player sales in units reached 25% of the DVD players market; sales in Japan represent a share in excess of 43%. 

GfK expects Blu-ray DVD players to be one of the top-selling products this Christmas. Lastly, it should be borne in mind that Blu-ray DVD player sales are widely understimated due to the fact that these figures do not include PS3 sales.

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The findings are based on real, POS sales data from over 400,000 retailers worldwide through GfK Retail and Technology's recently launched ‘Digital World’ service.  The database consists of manufacturing sales data in the US and retail sales data in the rest of the world. 

Working with the CEA, the North American industry authority, this brand new comprehensive global database allows all those with an interest in the IT, Telco and CE markets to compare, contrast and forecast their portfolios in detail for the first time.

GFK at CES 2010

Live presentations will be delivered by GfK experts at Booth 36821, South Hall 4, in the Las Vegas Convention Centre between the 7^th and 9^th January.

Thursday 7th Jan:
13.00: Global IT markets- Being ahead of the curve - Rudi Aunkofer

14.00: Digital World - Pascal Bollon                                               

15.00: Global printing and Consumables - Aldo De Smedt

16.30: CE World in LATAM- any signs of the crisis? - Jose Guedes   

For the full, 3 day presentation schedule and more information on GfK activities at CES 2010, visit GfK at 2010 International CES.