GfK Offer Jewellers Access to Market Intelligence in UK

GfK Retail and Technology UK have joined forces with software houses Bransom Retail Systems and Pursuit to offer jewellers the opportunity to receive valuable market intelligence on the industry.

GfK has teamed up with Bransom and Pursuit, both specialists supplying computer systems to Independent Retail Jewellers, to launch a panel measuring the sales of watches in the UK – which will give participating retailers an automated data submission feature. Jewellers who agree to supply their weekly electronic sales data will automatically receive up-to-date market intelligence on the industry. These regular retailer reports include top-selling lines, newsletters and access to intelligence on the wider retail market and the UK economy.

Jonathan Hedges, Senior Account Manager for GfK Watches said: "GfK Retail and Technology UK are excited about joining forces with Bransom and Pursuit. This cooperation is a great opportunity for the independent jeweller to access intelligent data that could help businesses to discover trends, improve business management and as a result improve profit margins at no additional cost."