UK: Record Share for Online Sales of Consumer Durable Goods in December

++ UK Internet Purchases of Household and Technology Products Reaches 18% ++

According to the latest GfK Retail and Technology figures, Internet sales of consumer durable goods over the Christmas period in the UK reached 18%, the highest ever recorded total. The Internet channel comprises both Pure Player and Click & Mortar retailers and this record market share was equal to consumer expenditure worth nearly £900 million.

It is apparent that consumers are now fully confident using the internet as a channel for making their household and technology purchases, there is higher confidence in security and the ease of purchase has made this a hugely successful channel in 2009.  Consumer's appetite for online shopping saw the sales of some categories rocket; GfK recorded one quarter of all Digital Cameras sold in December being done so online.