• News
  • News Alerts
  • News Feeds
• Conferences and Events
• smART Charts

GfK and the MEF join forces to provide Mobile Content Insight in Asia

The mutually beneficial deal, signed in March 2010, will see GfK Asia provide their ‘Mobile Content Industry Report’ designed to help industry players gain invaluable insight into the mobile content and entertainment markets.  The MEF’s long established expertise and wide-reaching influence in the industry will assist GfK in promoting their mobile content research services on a global scale.

Piloting the study in Singapore, Malaysia and Indonesia, GfK will be collecting sales data from content aggregators, operators, online portals, aggregate and process the data and then produce detailed, analytical reports to contributors. The report will provide guidance to the potential market size of the industry, channel and pricing structures, along with a hit list of mobile content products.

"Having been an authority in handset retail sales tracking, GfK is now looking to expand its service offerings to the Mobile Content industry,” commented Kevin Huang, Regional Senior Account Manager for GfK Asia’s Telecommunication Division. "Helping the industry to better understand the market will help spur growth to new heights”.

Neeraj Roy, MEF Asia Chairman and Managing Director, "We welcome this opportunity to collaborate with GfK on its research into mobile content consumption habits in key Asian markets and value the important insights that this will bring to the MEF Membership and the mobile media industry as a whole.”

GfK Asia Pte Ltd is part of the GfK Group, the fourth largest market research company in the world and the global leader in tracking the retail consumer durables market. 

+++

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry.  It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to affect market change.  Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs.  For further information and a full list of members please visit: www.m-e-f.org

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. 

GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets.  This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence.

Based in Singapore, with other offices in China, India, Japan, Australia and New Zealand, GfK Asia offers coverage of the following countries:  Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Cambodia and Vietnam. For further information please visit our website: www.gfkrt.com