Blu-ray Sales up 107%; Retail Markets begin to Stabilize in Western Europe/Japan

++ Media Control GfK International Announces First Half 2010 Home Video Results ++

Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today the release of its First Half 2010 Home Video Report.

According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of Blu-ray titles increased (+)107% in major markets in Western Europe/Japan during the first half of 2010 while combined DVD/Blu-ray units sold were near par with last year, at (-)1.2%.

"The major retail markets for DVD & Blu-ray sales in Western Europe and Japan are showing positive signs of stabilization due to improving declines in DVD sales and growing consumer adoption of the Blu-ray format," said Brad Hackley, President of Media Control GfK USA.

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About this report:

Media Control GfK International's First Half 2010 Home Video Report provides estimated unit sales and gross consumer spending on DVD & Blu-ray for Western Europe, Eastern Europe, Japan and Australasia.

For press enquiries or information about Media Control GfK International's 2010 mid-year report, contact Media Control GfK USA.

About Media Control GfK International:

Established in 1976, Media Control GfK International is the world's largest provider of international media and entertainment performance metrics, collecting POS data from 29 countries and providing both local and global data analysis to industry clients necessary to make informed decisions in today's rapidly-changing entertainment environment. Media Control GfK International has offices in over 30 countries.