GfK TEMAX Reports on Track - Market Insights into More Than 30 Countries

Following the recent publication of GfK TEMAX (Technical Market Index) reports on Technical Consumer Goods markets, we talk to project manager Dr. Michael Sauter about the TEMAX service and what it means for Technical Consumer Goods market players.

What is GfK TEMAX?

"GfK TEMAX is a GfK Retail and Technology service which offers a compact overview of Technical Consumer Goods markets for over 30 countries. This is comprised of two parts – a report and an accompanying press release.

The service targets key decision-makers and senior officials in industry, retail and commerce. GfK TEMAX reports are published on a quarterly basis to the public - in May, August (half year), November and February (full year) in both the local and English languages.

The report provides a compact and concise one page snapshot summarising the key aspects of each Technical Consumer Good market (Consumer Electronics, Photo, Telecommunication, IT, Major & Small Domestic Appliances, Office Equipment & Consumables) through a series of charts and graphs.

2009-Q2 GfK TEMAX China en GfK TEMAX Report China, Q2-09
Click image to enlarge The report (see example from China) is accompanied by a press release which highlights specific and significant developments in the various sectors and product groups along with background information and comment from our GfK teams."

What Are Its Origins?

"The service is based on SKU level electronic Point of Sale data from retailers. TEMAX is effectively an overview of the markets and represents a foretaste of the capabilities and information that GfK Retail and Technology reporting delivers i.e. the ability to drill down to sectors, product groups, distribution channels, brand information, technical feature information, price bands and hitlists to name but a few.

The key word in the origin and development of TEMAX has been ‘global’. The service is based on a global language, using a globally standardized product world hierarchy to compare markets and is produced on a global platform."

What Are The Benefits?

"The quarterly report is designed to support decision makers involved in all apsects of the industry. It provides substantiated facts derived from GfK’s unrivalled research and analysis in a comprehensive, easy-to-understand package. The speeds with which these ever-changing industries move mean it has never been more essential to have access to the latest informed and relevant information in order to keep pace with a particular market. All data and analysis is based on GfK Retail and Technology information - the global source for industry information in Technical Consumer Goods markets."

Where Does TEMAX Stand Today?

"Following a very encouraging initial roll out delivering reports in February 2009, TEMAX has now grown to cover more than 30 countries. And with the launch of a fusion report for Western Europe from Q1-2009 onwards, managers and decision makers now have a clear view of this key market."

GfK TEMAX reports can be downloaded directly from the GfK TEMAX website. Q2-2009 (half-year) reports are now available.

2009-Q2 GfK TEMAX China en
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