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GfK Retail Analytics – translating business questions into actionable solutions

Our GfK Retail Analytics service helps you optimise your marketing actions by examining performance at store level.

Retail Analytics is largely aimed at technical consumer goods manufacturers, but is able to support retailers alike.

How can Retail Analytics help you?

• I want to increase my market share. Where should I focus my attention to maximise impact?
• Who is really taking my market share?
• What is my best product range?
• Which product within my portfolio should I push? 
  In which type of stores?
• Was my promotion effective? What is its ROI?
• What is the effect of my price change?
  
  

These are just some questions our Retail Analytics specialists help clients to address.

GfK Retail Analytics provides client information based on market facts! To find out more, please contact GfK’s Retail Analytics Director, Jean-Benard Kazmierczak.