Retail Analytics - Beyond Market share

• Deeper understanding of your Marketing Mix
• Measure and Optimize the ROI of your actions
• Increase your Market Share in your most strategic segments

Our GfK Retail Analytics service helps you optimise your marketing actions by examining performance at store level. Retail Analytics is largely aimed at technical consumer goods manufacturers, but is able to support retailers alike.

Product

• Launch impact
• Cannibalisation
• Range vs market share – Assortment optimisation

Price

• Price gap
• Price elasticity
• Rational price

Place

• Store revamps
• Catchment areas
• Salesman territories

Promotion

• In store demonstrations efficiency
• Local promotions, leaflets efficiency
• Advertising effects and ROI

Predict

• New product sales estimates
• Category sales forecasting

In categories where innovation is changing fast the picture, in time of turmoil and uncertainty, standards approaches in forecasting are not sufficient… In addition to the traditional time-series approach, our experts evaluate the key factors of change using Bayesian Forecasting.

Retail Analytics provides the answers to questions such as:

• I want to increase my market share. Where should I focus my attention to maximise impact?
• Who is really taking my market share?
• What is my best product range?
• Which product within my portfolio should I push? In which store types?
• Was my promotion effective? What is its ROI?
• What is the effect of my price change?
  
  

These are just some questions our Retail Analytics specialists help clients to address.

GfK Retail Analytics provides client information based on market facts! To find out more, please contact our GfK Retail Analytics team.