GfK Retail Analytics – translating business questions into actionable solutions

Retail Analytics Our GfK Retail Analytics service helps you optimise your marketing actions by examining performance at store level.

Retail Analytics is largely aimed at technical consumer goods manufacturers, but is able to support retailers alike.

Retail Analytics

How can Retail Analytics help you?

  • I want to increase my market share. Where should I focus my attention to maximise impact?
  • Who is really taking my market share?
  • What is my best product range?
  • Which product within my portfolio should I push? 
    In which type of stores?
  • Was my promotion effective? What is its ROI?
  • What is the effect of my price change?

These are just some questions our Retail Analytics specialists help clients to address.

GfK Retail Analytics provides client information based on market facts! To find out more, please contact GfK’s Retail Analytics Director, Jean-Benard Kazmierczak.

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Contact us

Jean-Bernard Kazmierczak Jean-Bernard Kazmierczak
Retail Analytics Director
+33 1 47 14 21 84
Jean-BernardKazmierczak@gfk.fr

What our clients say

"In a Category Management project, optimal assortment is a key step.

With Retail Analytics, we have been able to define the best assortment for TV, increasing category performance.

This optimisation was possible for different store types. We shall certainly use this approach again."

Philips, Armelle Erdogan,
Global Marketing Director/ International Retail Board