Reporting periods to suit your needs

Click to enlarge In an industry where a week is a store cycle, the GfK Weekly Monitor allows you to maximise your product range by targeting consumer demand as it is changing in real time.

Weekly Monitor - benefits delivered within 5 working days

• Understand consumer's preferences during difficult times: It's not all doom and gloom in the market! While technology markets are under pressure, some product ranges are still performing well. GfK Weekly Monitor enables you to target shifts in consumer behaviour as they happen.
• Monitor your product launches: You have launched a new product into the market and want to know how the pick-up rate is evolving. GfK Weekly data gives you these answers within 5 working days.
• Assess pricing changes close to real time: Consumers have access to different channels to get the best deal. Offers on the high-street, online promotions and price comparison engines allow the price-savvy consumer to make the most of their money. Assess price changes via our Weekly Monitor service to stay a step ahead.
• Track promotions as they happen, allowing time to act:
  The ability to see the impact of advertising or external promotional activity enables you to react promptly and tactically. Assess how competitors activities affect your own performance. Measure the success of any bundling or price promotional activity in real time.

For more information about our reporting, contact a GfK Retail and Technology representative in your country via our country contact pages.