• Markets
• Reporting Frequencies
• Digital Convergence
• Retail Analytics
• StarTrack Reporting Platform
• ENCODEX Product Catalogue
• Insight Reports

StarTrack - always in touch with your global markets

GfK STARTRACK (System To Analyse and Report on TRACKing data) is a state-of-the-art reporting platform developed with one goal in mind: to provide clients with a user-friendly IT system for analysing data in-depth.  The easy to use web-based system provides access to key global market information.  24 hours a day, 7 days a week.

The benefits of StarTrack at a glance:

• Global reporting platform - a single source for all your reporting needs 
• Secure, web-based, 24/7 access 
• Flexible and fast
• Globally consolidated product codes and model definitions
• One-click drill down to model level from every reporting cell 
• Hierarchical reports, interactive navigation 
• Global and selective report and chart distribution within your organisation  
• Early report updates and continuously up-to-date through direct link with GfK database